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  • We’re partnering with the High School for Environmental Studies to create a Secret Life class in which students make their own videos.
  • The Secret Life of Cell Phones was screened at cell phone recycling collection points throughout the Johns Hopkins University campus on Earth Day.
  • Zayed University in Dubai has requested use of Secret Life materials for its students.


Veronica's Letter

Encouragement to support INFORM and spread awareness globally.


veronicaDear All,

My name is Veronica Testa and I live in Buenos Aires, Argentina. I've come to New York City for a month to take continuing education courses at NYU and to learn about preserving the environment. I decided to volunteer for INFORM because I believe my country to lack information about our planet and to need the kinds of public education resources INFORM is creating.

After a couple of weeks at INFORM, I've realized that even though I considered myself to be a good and responsible citizen, there were lots of things I did or didn't do that had a negative impact on our planet, and I simply didn't know about their effect. INFORM has helped me take a closer look at how my choices impact the environment.

I am happy to be here while INFORM is making its next video, The Secret Life of Beef. Argentina consumes more beef per capita than any other country in the world. The majority of Argentinians don't know what type of feed is used to raised our cattles, or why it's important to know this information. Ordinary people like me aren't aware of the high environmental cost of cheap beef. INFORM's new Secret Life of Beef video will be a good medium for mass education about this impact and will help us reduce beef consumption. I plan to get the Secret Life videos distributed in Argentina, in film festivals, government agencies and practically anywhere I can!

Continuing with INFORM's 2008 Secret's Out curriculum for The Secret Life of Paper, I decided to contact my school back in Buenos Aires (Northlands School). They were enthusiastic and now we're planning to teach about preserving the environment and using INFORM's Secret Life videos as examples of what can be done on a daily basis. I will be talking to the children about this topic and helping my school build environmental literacy.

I'm very excited to have found INFORM because it's helped me grow, take responsibility for my actions and raise awareness about our planet's suffering. I hope everyone will support INFORM so that it continues producing videos that engage millions more in the movement to preserve our planet for future generations.

Thank you for your time and please give as generously as you can to INFORM and help us spread the word over to Argentina!


Veronica Testa

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