If you have a heating and air conditioning business, you may be wondering what you need to do to take your business to the next level. To make it in the HVAC industry, you need to work on your marketing strategies. Coming up with the right marketing strategy is the only way your business will grow. Below you will find nine advertising strategies that are sure to bring in more customers.
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1. Seasonal Marketing
If you have a business and aren’t using seasonal marketing, you are missing out on many new customers. If your business is in a place that gets very hot during the summer, you could run a special sale during the summer months. During the winter, you could run an advertisement telling customers they should get maintenance on their HVAC systems before it gets too cold. People usually barbeque on the 4th of July. It would be a good idea to make sure that your HVAC system is in good order before your family and friends come over and it gets too hot to stay outside.
2. Well-made Website
If you own a business, you need an excellent website. One that looks professional and will attract customers. A poorly made site is like customer repellent. Customers have to like what they see. Your website should show potential customers how they can contact you, the about us page, and a lead capture form.
Your site should be simple for customers to navigate. No one likes a website that is so complicated that they can’t find what they are looking for. Your landing page should also have a call to action. Try Several if you can manage it. These calls to action will tell viewers what they should do next.
3. Email Marketing
Email marketing is one of the best and most effective marketing methods out there. It works the same as direct mail. Just like a long time ago, businesses used to send out mail through the post office. It’s the same thing but online.
Email marketing offers you a greater return on investment than other marketing strategies. When it comes to email marketing, you need to have a plan. You need to set goals and grow an email list. You can grow your list through your website and previous customers. All of your emails need to have a purpose. Don’t just send out emails to everyone on your list. If customers feel you are spamming them, they will unsubscribe from your list, and you don’t want that.
You should also be sure to track how your emails perform. That means you keep track of how many are opened and how many are discarded.
Utilizing email marketing can help you generate and nurture leads, build relationships, up-selling and cross-selling.
4. PPC Marketing
If you are looking for a quick way to bring in more traffic to your site, then pay-per-click marketing is something you should give a try.
You may have heard of it but still aren’t sure what it is. Pay per click ads is where if someone clicks on your ads, you pay the advertiser. Because you pay per click, the amount can vary. You can use Google Ads and Google guaranteed ads.
Google Ads is the most popular PPC among businesses. Almost everyone uses Google when they are searching for something online. If you put your ads in Google, you with have access to more potential customers. If you purchase an ad from Google, your ad will appear at the top of the side of the page. When someone searches for HVAC companies, they will see your ad on the front page. In order for PPC to be effective, you need to understand what customers want and what keywords they will use to conduct their searches.
A Google guaranteed ad is a great way to build trust with potential customers. When a person searches for HVAC repair and a company has a green checkmark next to their name, it means they are Google Guaranteed. It means the business has been pre-screened and has its licenses.
5. Social Media Marketing
If you have a business and are not using social media marketing, what are you doing? Using social media is a new way to communicate with potential and recurring customers.
These days almost everyone is online. So if you want to find new customers, you need to know where to look. You have to work on your online presence, and the hottest spot right now to do that is with HVAC Facebook ads. Using these, you can grow your brand if you create content that is engaging to your followers. It also allows you to interact with your followers. Followers could ask you questions about HVAC systems, and you could answer them on time. You could also tell them to set up a consultation if they have any more questions. Social media is a powerful tool that all businesses should be using.
6. Understand and Utilize SEO
SEO is something almost everyone online has seen, but not many know what it is or how to use it. If you want to gain more customers, it is something you are going to have to learn. SEO or search engine optimization will help you get your business website in front of more people.
It gets your brand out there. When a person searches for HVAC companies in their area, you want your business to appear on the top pages. Think about it, when you are searching for something online, you usually stop after the second page. Sometimes you may go to the third. Most people do the same. So you want your business to appear between pages one and three. However, the first page is ideal.
With SEO, you use common keywords that potential customers would use while searching for HVAC companies. Using these keywords throughout your site helps you because your business will come up when people search for these keywords.
To do this, you have to know and understand the market in your area and what people would search for.
7. Referral Program
There are two types of referrals, word of mouth and a referral program. Word of mouth is one of the best marketing tools out there. Customers talking about your business to their friends and family is one of the best ways to get your name out there. People trust their friends when they tell them that a business has great service and does skilled work. And if those friends and family tell their friends that will bring in more customers.
There are many benefits to having a referral program. It can reduce your budget, increase sales, and it allows you to get more satisfied clients. Having a referral program means that you will give customers an incentive to refer people to your business. This incentive could be a discount, free maintenance, or gift cards.
8. Reviews and Testimonials
Reviews and testimonials are important. Reviews and testimonials can be hard or uncomfortable to ask for, but you need them. Having a lot of reviews is something that potential customers notice. But just having reviews is not enough; they have to be good. Bad reviews are inevitable, though, and when you get one, don’t ignore it. Be proactive and ask the client what the problem was and how you could fix it.
A good review tells a potential customer that your business does good work and can be trusted. Trust is an important aspect of owning a business. Your customers have to trust you to tell other people about your business. Especially their friends and family. The more good reviews you have, the more you will stand out to customers. Think about it, would you go with an HVAC company with 50 or more reviews or the HVAC company with?